A new high performance Blu-ray writable media option has been released by Alterac. Alterac's new duplicator grade ink jet printable discs are now available, along with their Robojet Autoprinter of course. Perry Solomon, Alterac President and CEO stated “Responding to Prosumer demand, we are pleased to offer this new white inkjet printable, high performance BD-R 4x Blu-ray media”. The discs will sell for around $200 for a pack of 25. With the popularity of the Blu-ray format, and with the cost to produce consistently lowering, it shouldn’t be too long before we start regularly seeing Blu-ray discs as promo materials.